In an announcement, famous sports brand Adidas Originals made clear it has made their way into the crypto world. In the announcement they revealed a partnership with major crypto exchange Coinbase. The famous brand tweeted: “We’ve partnered with Coinbase. Probably nothing.”
Coinbase reacted with a retweet stating:’’gm @adidasoriginals. Welcome to the party, partner!‘’ It looks like the American crypto exchange welcomes Adidas originals to the world of crypto. The details about the partnership are vague. Besides the tweets, there is no specific information about the partnership.
— Coinbase (@coinbase) November 24, 2021
Just a few days ago, Adidas Originals teamed up with metaverse player The Sandbox. The brand purchased a 144-parcel space in Sandbox’s virtual space. The map description of the Adidas Originals space in Sandbox says: “Adidas Originals is diving into the Metaverse and headed for the Sandbox with our first immersive and always-on virtual experience. Join us as we take our first steps into this brave new world of originality.”
The Sandbox also tweeted: “Impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?”
Some observers think the partnership with Coinbase is possibly linked with Adidas Originals teaming up with The Sandbox. Other observers have suggested that the sports brand is interested in producing virtual clothing in the form of NFTs. These ‘’NFT clothes’’ can be used in metaverse spaces. Coinbase would in this scenario act as a marketplace.