Animoca Brands has unveiled their plans for the K-pop NFT metaverse. It will partner with the Korean record label called Cube Entertainment. The idea is to build a K-pop metaverse
NFTs are continuing to make their way into the mainstream industry. Now, Animoca Brands are cooperating with Cube Entertainment to make a K-pop music metaverse.
Today, the two companies announced that they will work together to create multimedia NFTs that will include popular actors and K-pop musicians. The NFTs will be images like portraits of musicians and albums, but also digital sound sources like songs.
The co-founder of Animoca Brands, Yat Siu, explained that he can’t wait to start working with Cube to “make the open metaverse a reality.” Animoca describes this partnership as providing “true digital property rights and other blockchain benefits” for artists on the Cube roster and their fans.
The CEO of Cube, Ahn Woo-hyung, explained that the collaboration will be “an important beginning for leading the global digital culture market and advancing the digital content industry.”
Cube manages about 50 K-pop artists, including BtoB, Pentagon, I-DLE and Lightsum.