Thursday, June 20, 2024

Mercedes-Benz partners with artists to turn G-Class into NFTs

Mercedes-Benz commissioned five NFT artists to create their unique interpretations of the G-Class.

According to a tweet from Mercedes, the luxury automaker has teamed up with Art2People to produce a unique Mercedes-Benz NFT collection based on its G-Class car line.
Five artists were commissioned to create G-Class-inspired works in a variety of media, each with its own unique design.

Five artists from the NFT industry were chosen for this project to interpret the G-Class in their own unique manner. Music, fashion, graphic design, architecture, creative marketing, luxury design, and real estate are among the artists participating. Charlotte Taylor, Anthony Authie, Roger Kilimanjaro, Baugasm, and Antoni Tudisco from Germany are among the artists. The NFTs will be launched on Sunday by Nifty Gateway and Mercedes.

Mercedes isn’t the first major manufacturer to experiment with NFTs. McLaren announced its aim to use NFTs to produce virtual copies of its renowned F1 cars in June 2021. Coca-Cola created a one-of-a-kind NFT campaign to collect money for Special Olympics International in July 2021.

For Mercedes, this isn’t the first time the company has experimented with blockchain technology. The automaker has partnered with blockchain company Circulor to launch a pilot to track cobalt emissions across the supply chain.

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